PR 101 – Weekly Rant #17 Why don’t companies spend more time on keeping the...
Did you ever notice how hard businesses work to attract new business? Yet, once they make the sale, they act like a two-year-old. They lose interest and move on to what looks like another shiny...
View ArticlePR 101 Rant #75 We Need More Women Executives
Before I start, a personal note: Diabetes is a growing scourge. Worldwide 347 million people have it. In the U.S., it has afflicted more than 20 million people. That number is growing. It can cause...
View ArticlePR 101 Weekly Rant #77 People Hate Bad Ads – Well Duh!
People hate bad ads, a recent study has found. Yes, my first reaction was just as the headline said: “well duh.” Of course they do, I thought. We all do. Then I started thinking a little deeper. Once...
View ArticlePR 101 Lesson #130 The ROI of Social Media
I was at meeting last Wednesday of a group called StartUp Milwaukee. During the meeting the question of the ROI of Social Media marketing arose. For those of you not familiar with the acronym, ROI...
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